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Top Valley Academy pupils from Year 7 and 8 have today taken part in The Ryman National Enterprise Challenge 2014.

The challenge was to work in groups of 6, within their tutor groups, to design their own pencil case to be sold in Ryman stationary stores.  Pupils were asked to pay particular attention to the price of their item, their unique selling point, how they would promote their product and who their perfect customer would be.

The morning began by the pupils brainstorming different ideas within their groups including their product fastenings, material, theme and accessories. These ideas were then collated and presented to their fellow pupils and tutors.

One group from each tutor was invited to present their idea to a panel of judges at the end of the day. The three judges took into account the brief set and the complexity of both the design and the way in which the pupils would choose to promote their product.

Out of the 10 groups who presented in the final presentation: the winners “S.A.S” were chosen as Top Valley’s representatives at the final on the 1st July 2014.

They will present their idea within a 4-5 minute pitch in front of over 1000 people including ‘Dragon’s Den’ star and owner of Rymand Stationary, Theo Paphitis, at Trentham Gardens in Staffordshire.



Out of the teams competing, the selected winners will have their design transformed from paper to product and sold in Ryman’s stores all over the UK.

Mr Hallgarth, who organised the event, said: “It was a fantastic opportunity for the
Academy to represent Nottinghamshire in this competition. The children really enjoyed themselves and I can’t wait to see our team in the final in July.”

More photos of the days event in our gallery here.

See Mr Hallgarth speaking about the Challenge on this short YouTube Clip – Click here


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